French bank Boursorama is using its latest campaign to ask the perennial question – does anyone ever click on banner ads?
The fun ad plays out as a movie trailer with the voiceover declaring he is “a man who saw what no-one else wanted to see, a man who dared to do what no-one else wanted to do and who dared to confront what the whole world was running from”. As it turns out, what we’re all running from is banner ads.
Ironically, the campaign is designed to promote Boursorama’s very own banner ads that will gift new customers a rather inviting €130 ($A212) when they click on a banner ad and sign up to a new Boursorama account.
The campaign’s the work of famed Parisian agency Buzzman and includes banner ads printed into newspapers and magazines and an outdoor iteration, too. Check out the fun spot below: