Banana And Donut Get It On In New MTV Ad Encouraging Teens To Wrap Up

Banana And Donut Get It On In New MTV Ad Encouraging Teens To Wrap Up

Banana + donut, pointer finger + OK hand sign, eggplant + peach – you get the idea. Let’s talk about sex.

Y&R New York’s new commercial for MTV’s Staying Alive Foundation has made the no pants dance just plain weird, with actors dressed up as popular emoji sex innuendos and a condom desperately wanting to get involved.

Don’t believe me just watch:

The ad shows the emojis getting it on sans protection, something the teens the ad is targeting are also doing, and so it encourages getting the condom involved in the fun.

The tagline is: “Make foreplay a threesome. Add a condom.”

The campaign, timed to World AIDS Day on Tuesday, includes a condom emoji keyboard built by Snaps, available at safesext.mtv.com.

And before you ask, yes, Durex has been campaigning to create a condom emoji, but is yet to hit home base, so this is as good as it gets for sexting right now.

The ad was directed by Oscar-winning film editor Angus Wall, and Where the Wild Things Are costume designer Casey Storm even got involved to create the sexy emoji costumes.

We’ll never look at eggplants and bananas the same way again.

 




Please login with linkedin to comment

Advertising Standards Bureau Fire hazard Native

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]