Small group touring experts Back-Roads Touring have developed their first ever television commercial, which will go to air on Sunday 25 September 2016.
A 30-second and 15-second version of the advertisement will be broadcasted in Regional Queensland, New South Wales and Victoria. The commercial follows a Back-Roads coach as it travels through green pastures and Italian vineyards, along turquoise English coastlines and around ancient ruins.
The stunning videography is complimented by compelling captions describing the Back-Roads difference – exploring roads less travelled at a leisurely pace, a maximum group size of 18 people, boutique accommodation and exquisite culinary delights.
Brand manager Hugh Houston said launching a television commercial for the first time demonstrates Back-Roads Touring’s commitment to exploring new avenues in the advertising space.
“Back-Roads continues to show strong growth and interest in our tours over the past two years has significantly increased,” Houston said.
“We plan to continue to build on this success through a range of innovative tactics, including our new commercial. This progression for Back-Roads Touring is very exciting for the team and we’re excited to share it with the industry and the world.”