Australian walking holiday provider Auswalk has announced it has chosen 10 feet tall to refresh its brand with an integrated campaign and website build around this narrative.
Auswalk managing director Brett Neagle said walking and hiking has become increasingly popular, with more people seeking authentic experiences away from the crowds of tourists.
“The path to exploring Australia’s true spirit is right beneath our feet and we want people to explore this great country in a more personal and connected way,” he said.
The campaign’s central film is narrated by a walker describing her reasons for walking.
Joseph Meseha, managing director and partner at 10 feet tall, said: “With such a great service offering, we felt the brand needed a new look and feel to appeal to the growing market of authentic adventure-seekers.
“Our integrated campaign focuses on showcasing the intimate connection walkers have with the natural environments around them. We wanted to showcase this whilst uncovering Auswalk’s ability to make it happen.”
Agency: 10 feet tall
Creative director: Stuart Black
Managing director: Joseph Meseha
Strategy director: Magnus Nilsson
Art director: Matt Toebelmann
Copywriter: Michael Harris
Design: Travis McKeag and George Kalogerakos
Client services director: Pia Moore
Senior account manager: Sam Fletcher
Production company: Monster & Bear
Director: Sarah Hickey
Producer: Tessa Mansfield-Hung
Cinematographer: Josh Mitchell-Frey
First AC: Oliver Lance Kerr
Editor/sound design/colour grade: Sam McCarthy
Drone operators: Radar Kane and Juzzy Kane
Managing director: Brett Neagle
Marketing manager: Maja Duvnjak