Australia Post Wheels Out ‘Informative Choir’ For Its Chrissy Campaign Via Y&R Melbourne

Australia Post Wheels Out ‘Informative Choir’ For Its Chrissy Campaign Via Y&R Melbourne

Australia Post has unveiled a new campaign via Y&R Melbourne that focuses on the build-up preparations for Christmas and the role the postal service plays in making delivery and collection services easier.

The integrated campaign spans TV, outdoor, digital and social channels, with Shipster – Australia Post’s free shipping membership service that launched last month – a feature throughout.

The campaign also features Australia Post staff starring in videos delivering informational messages, sung in a choir to the tune of popular Christmas carols.

Megan Hair, head of consumer marketing at Australia Post, said: “Christmas is our busiest time of year, so we wanted to focus our efforts entirely on our customers and our role within their lives.

“The creative work represents a great evolution of last year’s highly effective campaign, and we’re thrilled with the results.”

CREDITS

Client: Australia Post

Head of consumer marketing: Megan Hair

Brand and advertising partner: Cathie Connors

Creative agency: Y&R Melbourne

Chief creative officer: Paul Nagy

Executive creative director: Jake Barrow

Senior art director: Chris Schoolman

Senior copywriter: Katie Britton

Planning director: Mike Hyde

Senior account manager: David Gallo

Producer: Zoe Rixon

Production company: Truce

Director: Nicholas Clifford

Producer: Jim Wright

Editors: Tom Lock and Alek Janev

Sound engineer: Sam Hopgood

Content director: Hamish MacGregor

Content creative: Phon Vongdara

Media agency: Dentsu Mitchell

 




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]