What a little legend! Travel agent Thomas Cook has released a Christmas ad, under the new tagline ‘Leave it to us. You’re on holiday’, which features a Napoleon Dynamite look a like busting a move.
Thomas Cook has secured a much-coveted, 30-second slot throughout the Star Wars:The Force Awakens cinema at Vue, Cineworld, Odeon and a number of independent cinemas across the UK.
Jamie Queen, marketing and e-commerce director, said: “Our goal is to become Europe’s best-loved travel company. We released our full year results last month, and it’s our first profit after five years.
“This campaign is building on the success of the last year for Thomas Cook.”
Queen said: “We put a huge amount of work into understanding what our customers really want, and how their holiday experiences are changing.
“They want to experience their holidays with their partners, family and children, and they just want to have the permission to be themselves on holiday – leaving transfers and flights to us. That’s where the campaign comes from, that insight.”
BUSINESS DIRECTOR : Debs Turner
STRATEGY DIRECTOR: Phil Lewis
STRATEGIST: Sarah Cowell Thomas
PRODUCTION ASSISTANT: Laura Melville
PRODUCER: Petrina Kilby
PHOTOGRAPHER: James Bowden
EXECUTIVE CREATIVE DIRECTOR: Adam Lawrenson
ACCOUNT DIRECTOR: Thomas Penn
MUSIC AND SOUND
SOUND DESIGN: Sam Ashwell @ 750mph
MUSIC PRODUCTION: Earworm Music
EDITOR: Billy Mead @ Tenthree
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: The Mill
PRINT / OOH
RETOUCHER: Loupe Imaging
DIRECTOR: Mark Albiston
PRODUCTION DESIGNER: Birgit Kniep-Gentis
PRODUCTION COMPANY: The Sweet Shop
PRODUCER: Kate Taylor
EXECUTIVE PRODUCER: Spencer Dodd
DOP: Justin Brown