Adidas Apologises For Very Awkward Misspelling Of Country In New Ads

Adidas Apologises For Very Awkward Misspelling Of Country In New Ads

That awkward moment when you spell a country’s name wrong in a massive ad campaign. Yes, that did happen, and it happened to Adidas.

The sports brand has had to apologise to the Colombian Football Federation for spelling Colombia as ‘Columbia’. Wrong.

The ads were launched recently and featured the Colombian national team feature midfielder James Rodriguez in the team’s new get-up.

Adidas offered a statement on Tuesday awkwardly trying to apologise for the gaffe.

“We value our partnership with the Colombian Football Federation and we apologise for our mistake,” the statement read.

“We removed these graphics and are quickly installing new versions today.”

According to the Associated Press, Colombia has been sponsored by Adidas since 2011, but that hasn’t stopped some fans expressing their outrage.

For what it’s worth, it’s not the first time a giant athletic apparel company has royally cocked up the spelling of their respective teams. In 2010, Nike spelled Kentucky wrong on John Wall’s jersey, while in 2013 it effed up yet again, spelling Seattle as ‘Seatlle’ on a Seahawks sweatshirt.

r2ntdh nike-misspelled-sweatshirt-crop

Yikes. Want to learn more about sports marketing? Give this little link a click and find out more about our spectacular Ministry of Sports Marketing conference coming up on July 19.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]