“Ad Block This”: Buses Stick It To Online Adblockers, But Are They More Effective?

“Ad Block This”: Buses Stick It To Online Adblockers, But Are They More Effective?
B&T Magazine
By B&T Magazine



In the age of internet adblockers, it seems there’s a way around it where you can ensure your audience cannot possibly block your ad. And that place, dear readers, is on the side of a bus.

Think about it. You can’t block a giant bus-sized ad parked right next to your car or sitting at the lights as you cross the road. In fact, it’s a genius solution to the mass rejection of advertising online.

Danish agency & Co. created a campaign for Out Of Home Media to showcase how out-of-home media is not only striking back against its digital counterparts, it’s winning.

Here’s another example:

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Between January 2015 and January 2016, smartphones with ad blockers grew 90 per cent to at least 419 million, twice as many as on desktop, according to Business Insider. In other words, 22 per cent of the world’s 1.9 billion smartphone owners are saying ‘no thanks’ to ads online on their phones, and blocking ads.

Out-of-home advertising, on the other hand, is cutting up slices of the revenue pie and taking it away from other segments. In Australia, the out-of-home industry wrapped up the first quarter of 2016 with an increase of 18.2 per cent on net revenue year-on-year up from $149.8 million for the first quarter in 2015.

Then again, as one online commenter pointed out, you spend a lot more time online than you do ogling bus ads, so it may not be a completely flawless approach.

How long, we wonder, until this is the new reality of adblockers outdoors?

Featured image: Kaernemaelk on IMGuR




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