Whybin/TBWA Melbourne has launched the first ever TV campaign for online betting site, Eskander’s Betstar.
The five TVCs form part of a series of eleven spots, which are being released over the coming months. The spots feature betting tips from Betstar via a “borderline professional presenter”.
Betstar’s MD Alan Eskander said: “The gambling category isn’t scared of advertising and as a result I think the average sports fan is sick of the traditional 30 second odds update.
“Quite intentionally our TV ads don’t do a hard sell or suggest we will help you win. People aren’t stupid and understand the relationship between bookies and punters, we hope people see the humour in our ads and appreciate Betstar as a brand that likes to have a bit of fun.”
Credits: client Eskander’s Betstar, creative Whybin\TBWA Group Melbourne, ECD Paul Reardon, CD Damian Royce, copywriter Jarrod Lowe, art director Mark Jones, production Guilty, director Edwin McGill, post Crayon