Think straight with Dare Iced Coffee

Think straight with Dare Iced Coffee

AFJ Partnership has launched its new instalment of Dare Iced Coffee adverts that started on Australia Day.

The 15 second shots show a policeman, a basketball player and a low-rank office worker in situations where they were a bit muddled and not thinking in a linear form.

With the help of Dare, each character is able to get back on track and thinking the right way.

Directed by Plaza’s Paul Middleditch, the campaign will be run over outdoor platforms and online activities at the launch.

Dare Iced Coffee has become the dairy beverage of choice, relishing in transforming to number one last year and being recognised at the 2013 Effie Awards.

Credits: Lion Dairy & Drinks: Category Director: Jeff Swan Marketing Manager: Todd Gordon Senior Brand Manager: Ian Jankelowitz Brand Manager: Mary Stafford AJF Partnership: Creative Director: Josh Stephens Senior Art Director: Andy Jones Senior Copywriter: Glenn Dalton Senior Agency Producer: Susannah George Group Account Director: Stephanie Sieber Senior Account Director: Lucy Haworth Senior Account Manager: Alissa Dinham Senior Strategic Planner: Pieter-Paul von Weiler Production: Production Company: Plaza Films Director: Paul Middleditch Executive Producer: Peter Masterton Production Manager: Megan Ayers DOP: Tristan Milani Editor : Dave Whittaker @ The Editors Online: Adam Archer @ The Editors Colourist: Christine Trodd @ The Editors Sound Engineer: Stevo Williams @ Flagstaff Studios

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