Six sponsors have partnered with 2013’s first installment of The Block.
The Block All Stars, which kicks off on Monday on Channel Nine, is sponsored by iiNet, iSelect, Mitre 10, Suzuki, Swisse and Wattyl.
Announcing the sponsors, Peter Wiltshire, group sales and marketing director at Nine, said: “Now in its sixth season, The Block franchise continues to provide clients with one of the most consistent and engaging advertising platforms in the market.
“It is truly one of the strongest brand platforms advertisers can harness to connect with consumers. As The Block brand continues to evolve, it is great to see advertisers utilising the broad range of assets available across Nine Entertainment and through associated partners.”
Powered by Nine’s director of content and brand integration, Lizzie Young, added: “We are thrilled to have such a strong suite of clients on board for the next series of The Block.
“All partners are implementing exciting and engaging campaigns that leverage consumer promotions, bespoke TVCs, cross-platform executions including The Block app, and complementing these executions with a range of point-of-sale tactics to engage the audience beyond the single screen.”