South African import turns cows upside down

South African import turns cows upside down

Cadbury Dairy Milk has released the latest in its Joyville campaign with a herd of floating cows allegedly producing the bubbles in its Bubbly range.

The 30 second TVC, which airs nationally from 29 September, coincides with a new flavour, strawberry, added to the range.

The launch will be supported with a campaign encompassing TV, PR and Search.

In the TVC viewers are taken on behind the scenes at a Joyville dairy to reveal where Cadbury Dairy Milk Bubbly comes from.

A “lovable” bubbly farmer introduces Joyville’s upside‚Äêdown floating bubbly dairy cows (each with its own personality of course!), and shows us where the magic happens.

Floating Cows was originally developed in South Africa and proved so popular it has been repurposed for the Australian market.

http://www.youtube.com/watch?v=3xJKMrkYNIM

Ben Wicks, general manager marketing chocolate for Cadbury Dairy Milk said he is excited by the creative campaign that aims to breathe new life into the Bubbly brand.

Credits: TVC originally developed by Ogilvy Johannesburg, re­cut for Australia by Saatchi & Saatchi Sydney; Media Carat; PR Royce Communications.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]