Skins partners with Marvel Comics artist

Skins partners with Marvel Comics artist

Compression sportswear brand Skins has teamed up with French illustrator and Marvel Comics veteran, Jean Sebastian Rossbach, to launch a new range of men’s compression shorts.

M&C Saatchi Sports and Entertainment will be behind the print and digital campaign for the new Skins A400 Power Shorts. The print campaign will kick off in March in major men’s lifestyle and sport titles.

Rossbach’s creative, inspired by the power of comic book heroes, will focus on footballing stars Jonathan Thurston, Tom Rockliff and Matt Toomua.

Erin Chapman, marketing manager Skins, said: “It’s very exciting to be working with Jean on our new SKINS A400 Power Shorts campaign. His expertise as a comic book illustrator has helped create a campaign that differentiates us from the rest of the pack and positions us as an industry leader.”

The Power Shorts were developed in conjunction with the Wallabies over the past three seasons.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]