Independent creative agency AnalogFolk has recruited M&C Saathi’s Olivia Hall as general manager.
Hall joins AnalogFolk as GM of its Sydney office after five years with M&C Saatchi where she was general manager of group digital services.
Hall said: “The AnalogFolk model and offering makes perfect sense to me for the future of creative agencies. I’m delighted to be joining the team in Sydney and raring to get stuck in to the very busy year ahead.”
Matt Robinson, AnalogFolk’s managing director, added: “Olivia is truly a world class operator, with skills across digital, direct, and also running some of the biggest advertising accounts in the country. I’m incredibly excited to be working with her again, and equally excited about the impact she will make on our clients, culture and people.”