Coffee brand Nespresso is launching its first ever Australian ad campaign this weekend.
The creative for the campaign features Nespresso Australian club members selected from hundreds of entries from people who wanted to be the ‘faces’ of the campaign.
The five selected club members discuss the first time they had a Nespresso. The campaign will run in-store, in print, outdoor and online channels.
Coffee drinkers will also be encouraged share photos of their ‘Nespresso moments’ via the campaign microsite and mobile app.
Nicole Parker, marketing and communications manager at Nespresso Oceania, said: “It’s the first time Nespresso has ever done anything like this and I am proud to be championing it from Australia.
"By choosing such a personal and emotive route, we hope to attract new club members to experience the highest quality coffee that Nespresso is known for.”
Client: Nespresso; photographer: Gary Heery; PR: Weber Shandwick