Naked employs a wet willy for Renault

Naked employs a wet willy for Renault

Naked Communications and VI have launched a new ad campaign with a twist for Renault Clio.

The ‘seriously stylish so you don’t have to be’ campaign shows off the sexy, sleek car model – with a tongue-in-cheek twist.

David Henderson, marketing director at Renault, said: “We’ve injected a little self-deprecating humour into this campaign to offset the sexy European styling of the new Clio. We like to be stylish and stand out, but we also don’t want to take ourselves too seriously.”

Simon Veksner, head of ideas at Naked, added: “So many brands these days think you have to show true perfection to connect with the audience, but this can’t be further from the truth.

“When you have a brand as sexy as the Renault Clio, the last thing you want is to be completely serious about it.”

CREDITS:

Client: Renault; marketing director: David Henderson; brand and consumer manager: Gina Trench Thiedeman; agency: Naked Communications; managing director: Tom Ward; planning partner: Adam Ferrier; head of ideas: Simon Veksner; strategy director: Mel Ross; creative: Tish Lazaro, Nick Marzano; digital: VI; media: Mitchells 




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]