NAB has signed up as the first sponsor of 2UE’s new Breakfast show with John Stanley and Garry Linnell.
The sponsorship of the talk station’s morning show consists of live program integration, recorded credits throughout the show, and partnership promotional pointers across all programs.
Mandie Gilchrist, exchange director on NAB at Mindshare, said: “We believe that 2UE’s new Breakfast presenters will bring a fresh approach to the Sydney radio landscape and appeal to our target audience of influential and informed consumers.
“It was a natural fit for our brand and early indications are that our sponsorship is starting to have a positive effect.”
Nick Randall, national sales director at Fairfax Radio Network, said: “It’s a great vote of confidence in our strategy for 2UE and the influential audience the station attracts for clients like NAB.”