McCann Health is behind a new campaign for Nestle’s NAN Toddler Milks that sees the youngsters poke fun at the adults.
The TVC, called ‘Toddler Talk’, went live yesterday. It shows toddlers ‘talking’, with their translations making fun of the adults who are trying to entertain them.
The idea was based on a spot created by the brand in France. It was filmed in Australia, using Australian talent – including 20 toddlers.
The campaign also includes digital activations, including a smartphone app (NAN Toddler Talk) that allows parents to video their toddler and ‘translate’ what they are saying, as well as POS advertising using QR codes.
June Laffey, McCann Health executive creative director, said: “We loved bringing this idea to life. When you shoot a toddler you have no idea what you will end up with. Times that by 20 toddlers, you can imagine how much fun we had over three days of shooting.
“We even managed to add three tactical ads into the mix. It was very liberating to be able to script the toddler talk post-shoot.”
Executive creative director: June Laffey; art director: Kate Chisnall; account director: Elizabeth Ritchie; production company: Two Little Indians; director: Tori Garrett; executive producer: James Greville