Clemenger BBDO Sydney has beaten several other agencies in a pitch for lead creative duties for the Legacy charity.
The agency will now be responsible for all planning and creative work for Legacy for the next three years.
The charity provides aid to families after the incapacitation or death of a member, or former member, of the defence force.
Corene Strauss, national marketing manager of Legacy Australia, said: “We were very excited by the strategic and creative thinking presented by Clemenger BBDO Sydney. Legacy Australia, and the 50 Clubs run by volunteers around the country are looking forward to our partnership and tapping into the great talent pool at Clemenger. "
Paul Nagy, executive creative director at Clemenger Sydney, said the agency had been on the lookout for a charity partner for a while.
“The Legacy brief really inspired us. What we saw in Legacy was a timeless Australian charity not getting the love and recognition it deserves,” Nagy said.
“War is not a popular topic. But that doesn't change the fact that the families of the Australian men and women who are out there serving our country need and deserve our support. We can't wait to get started.”