Ikea is hailing in 2013 with a new campaign called ‘The year of yes’ featuring Humphrey, the positive pug.
Focusing on IKEA storage ranges, Humphrey demonstrates how a positive outlook and willingness to make small changes can bring about a better everyday life at home.
Alongside the TVC, the campaign includes digital featuring playable banner ads and will continue into the year with a social presence on the Ikea Facebook page.
Rebecca Darley, Ikea country marketing manager said: “‘The year of yes’ is about taking action and fulfilling those projects around your home that you start the year hoping to do.
“Ikea aims to inspire and encourage our customers to keep an open mind, try new things in their home and make this the year they turn their goals and aspirations into reality.”
What do you think of Ikea's new campaign? Leave your comments at the end of this article.
Credits: client Ikea, country marketing manager Rebecca Darley, agency They Monkeys, chief creative officer Justin Drape, ECD Micah Walker, creatives Paul Sharp and Rupert Taylor, production Robber’s Dog, director Sam Peacocke