Forget experiential, try exFEARiential

Forget experiential, try exFEARiential

Toronto ad agency John St. has taken the industry’s love affair with experiential marketing to the extreme in a hoax video, exFEARiential.

“Most ads are dramatic. We want them to be traumatic,” says the agency’s creative director Chris Hirsch, who says all good advertising should make you nervous.

The video includes a mock client case study where the ad shop simulated a nigh time home invasion for a beer brand.

It includes nuggets of wisdom from the agency’s ‘exfearience planner’ Megan Towers who says: “Fear releases adrenalin which is directly linked to memory. So we are literally searing our brand into their minds.”

“Fear works it’s that simple. It’s the easiest way to get attention,” she continues as an example of a deodorant ad showing a woman’s baby being kidnapped plays.

 The prank video is also housed on John St’s website where it says the agency has created a new exFEARiential marketing division.

“Muggings, carjacking, riots – there’s nothing we won’t do to get your brand noticed,” the promo reads.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]