Follow up ads for retirement campaign

Follow up ads for retirement campaign
B&T Magazine
By B&T Magazine



Clemenger  BBDO Melbourne and MLC have released a TVC and print advertisements to supplement their ‘Let’s Save Retirement’ campaign.

The interactive exhibit presenting retirees as endangered species was open to the public last week at the Australian Museum in Sydney.

Clemenger will follow up this unusual live instalment of the campaign with print and television advertisements.

The TVC depicts a retired couple enjoying their retirement inside one of the "live" museum dioramas, with a forlorn grandfather lamenting the extinction of a leisurely retirement.

The print ads are similarly themed, with retirees enjoying golf and tennis within their exhibits, accompanied by the slogan “Don’t let retirement become a thing of the past.”

CREDITS Client: NAB and MLC Sandra de Castro, Chief Marketing Officer, NAB Michael Nearhos, General Manager, NAB Wealth & MLC Marketing Faycal Benabdellaziz, Head of Brand & Digital, NAB Wealth Marketing Jackie Grundell, Manager, NAB Wealth Brand Silpa Haria, Manager, NAB Wealth Digital Marketing Belinda Cusworth, Manager, NAB Wealth Brand Planning & Sponsorship Maryanne Macri, Consultant, NAB Wealth Brand Governance Tim Brooks, Consultant, NAB Wealth Brand Media: Mindshare Sydney Agency: Clemenger BBDO Melbourne Creative Chairman: James McGrath Creative Director: Jim Ingram Creative Director: Ben Couzens Senior Creative: Luke Thompson Senior Creative: Clark Edwards Managing Partner: Lee Simpson Group Account Director: Andrew Drougas Account Director: Kyle Abshoff Digital Account Director: RenukaRajadurai Account Manager: Amy Ross Executive Planning Director: Paul Rees Jones Planner: Matthew Kingston Executive Producer: Sonia von Bibra Head of PrintProduction: Sharon Adams Director of Digital: Roger Box Interactive Creative Director: Ben Keenan Senior Digital Analyst: Nathan Rogers Senior Digital Producer – Website: Louise Sergent Senior Digital Producer – banners: Victoria Strike Technical Lead: Daniel Zabinskas Promotion: Traffik PR: Access PR Director: Steve Rogers – TV Director: The Glue Society (James Dive) – Activation Production Designer: Steven Jones Evans DOP/Cinematographer: Peter James – TV, Rob Marsh – Activation Editor: Alexandre de Franceschi – TV Sam Coates – Activation Flame Artist: Justin Bromley – Fin Design Music Production Company: Level Two Music – Karl Richter 3 Photographer: Michael Corridore – Samiam Management Post Production Company: The Editors/ Fin Design – TV Producer: Michael Ritchie – Executive Producer/ MD Pip Smart – Executive Producer – TV Josh Mullens – Head of Projects – Activation Ian Iveson -Line Producer – Activation Production Company: Revolver – TV Will O Rourke – Activation Casting : Peta Einberg casting – TV Danny Long Casting – Activation Sound Designer/Engineer: Paul LeCouterSound House: Flagstaff




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