Melbourne stations go digital with JCDecaux’s The Clock and The Wall

Melbourne stations go digital with JCDecaux’s The Clock and The Wall

JCDecaux has digitised two new assets in Melbourne’s CBD, The Clock and The Wall, to bring a new layer of outdoor advertising to the capital city.

The 130 year-old Water Tower Clock has undergone restoration with a new home and the introduction of two digital screens, set to become the digital focal point of Southern Cross Station.

As The Clock’s digital displays are set at a right angle, they are able to capture the attention of both morning and evening commuters.

The Wall (coming soon) is set to be within Flinders Street Station, with the 20 metre squared screen positioned in the centre of the station’s concourse.

“Melbourne stations are prime environments for high impact digital advertising,” Steve O’Connor, CEO of JCDecaux, said. “The Clock and The Wall are key to the significant roll-out of our digital transit offering – leading the way in providing powerful creative canvases for advertisers, while also delivering huge reach among valuable connected commuter audiences.”

The Clock and The Wall are available to advertisers from today.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]