Engine launches Ladbrokes into Australia

Engine launches Ladbrokes into Australia

Brisbane agency Engine Group is behind a new campaign to launch betting firm Ladbrokes into Australia.

The national campaign comprises TV, out-of-home, digital, radio, press and social.

Two TVCs have been produced to introduce the brand and promote its unique ‘double the odds’ product.

Tim Weger, managing director at Engine Group, said: “The creative work is distinctive and designed to give Ladbrokes a unique personality and introduction to the Australian market at a time when the whole category is fighting for market share during the Spring Carnival.”

James Burnett, general manager of marketing and communications at Ladbrokes, added: “We are delighted with the work Engine has produced and going by customer acquisition performance it is certainly engaging with the punting public.”

CREDITS:

Client: Ladbrokes; general manager of marketing and communications: James Burnett; agency: Engine Group; creative director: Kory McAvoy; senior writer: Tim Hall; managing director: Tim Weger; senior account manager: Sarah Deery; production: Taxi Film Production; director: Stephen Lance; executive producer: Andrew Wareham; post-production: Cutting Edge; media: Ikon Brisbane 




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]