Dove gets experimental outdoors

Dove gets experimental outdoors

Dove has launched a new outdoor campaign called ‘Dove is different’ across Australia.

Created in association with APN Outdoor the execution includes a bespoke-build component which sees a Dove beauty bar and a grater sculpted and upsized to the scale of small cars.

The outdoor campaign for ‘Dove is different’ has national coverage with APN Outdoor’s Transit formats and Eastern Seaboard coverage for Billboards.

Caroline Gregory, Dove’s brand manager said:  “With every Dove campaign, we want to go further than just what’s expected. We needed an effective way to bring this message to life and the bespoke builds give it that lift to make our audiences look twice”.

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