David Jones pitches creative

David Jones pitches creative

David Jones is reviewing its creative account with M&C Saatchi and six other undisclosed agencies vying for the business.

Its contract with incumbent M&C Saatchi is set to expire but the agency has confirmed it will re-contest the business.

The tender is by invitation only and the successful agency will be charged with brand strategy support, advertising creative and TVC production.

M&C Saatchi worldwide chairman Tom Dery said in a statement: “There have been a number of management changes since we were appointed to the David Jones account three years ago and given the contract has come up for review it is totally understandable that this management team want to be certain that they are with the right partner.”

M&C Saatchi took the shopping centre from Saatchi & Saatchi in 2010 .

The review does not include media buying which is handled by Carat.  




Please login with linkedin to comment

Latest News

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]