DDI scores three home runs

DDI scores three home runs
B&T Magazine
By B&T Magazine



Visual communication agency DDI has scooped three new pieces of business.

This month, the agency will launch an integrated campaign for leading telehealth provider, Healthways, who provide personalised support to some 40 million people worldwide through its team of healthcare experts.

Market and strategy development manager at Healthways, Rav Maharaj, said: “We found a completely fresh approach to our communication in DDI. They facilitated this through a comprehensive DNA process culminating in powerful positioning and creative across on and offline channels."

DDI’s work for ACT Tourism has helped produce a significant leap in visitation to the nation’s capital this year. In its centenary year, Canberra witnessed visitor nights up 38% (against a state average of 4%) with length of stay increasing 16%.

DDI led the visual design approach across the campaign and planned all on and offline media.

The agency has also been  asked to harness their experience in the leisure and destination markets to create a film to celebrate the 125th year of Sydney’s iconic Centennial Parklands.

DDI created a Tropfest-inspired film that reflects people’s love affair with the Parklands.

General manager at DDI, John Speers (pictured), said: “We were conscious of creating a film testament to the iconic nature of the Parklands, the place it occupies in people’s lives across generations and the context of the world’s largest independent film festival Tropfest!”.

He continued: “At a time when clients are looking for different solutions across digital, content and social agencies, we find that strategically distilling it all down into a simple highly visual message crosses all channels and engages the most people. That’s why we call it it, The Art of Being Noticed’. 




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