A new DDB campaign with the tagline “Australia doesn’t close at 5pm anymore, so why does your bank?” has been unveiled by Westpac.
According to the bank, the campaign is built around the many ways Westpac helps customers make the most of Australia's "vibrant, diverse night-time economy".
The launch spot shows the commerce that sparks up all over the country when the sun goes down, highlighting the story of what goes on while most of us sleep.
The spot as is shot through the eyes of a food truck owner, who sets up shop as everyone else is going home for the day and wraps with him banking the night's takings at a new Westpac 24-hour branch.
Andrew Little, managing director DDB Australia, said: “The new 24/7 self serve branches are brilliant for business customers who work at night or need to bank at night. This is an outstanding new branch format that has been embraced by Westpac customers. Marry this with all of our other 24/7 services and Westpac is truly supporting Australians 24/7.”
DDB Melbourne executive creative director, Darren Spiller, added: “Customers are in the driving seat and Westpac is here to support their lives, in increasingly new diverse and accessible ways. We’re all part of the night-time economy now.”