Colenso BBDO turns BK fans into outlaws

Colenso BBDO turns BK fans into outlaws

To mark the return of the popular Outlaw Burger, Colenso BBDO and Burger King are turning their customers into wanted fugitives. 

Security camera footage from Burger King stores around New Zealand will see a $250 price put on the head of customers who order the Outlaw Burger.

The consumer will become the face of a nationwide manhunt with their face splashed across online banners, pre-roll ads and social media.

The first person to correctly identify the featured outlaw on Burger King's Facebook page will collect the $250 reward.

James Woodbridge, GM of marketing at Burger King, said: “The Outlaw concept lends itself perfectly to a manhunt or womanhunt. We are really interested to see the engagement multiplier through social”

Levi Slavin, creative director at Colenso BBDO, added: “Buy an Outlaw and get a price on your head. It's a deliciously simple game that connects social media to the cash register. We're really excited about the new Outlaw campaign and, if the initial response is anything to go by, so are burger lovers.”




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]