On the day Coca-Cola reveals the mystery prizes locked in shipping containers called ‘Big Red Boxes’, Channel 9 has pulled Greenpeace’s ad targeting Coke’s stance on the national ‘cash for containers’ scheme.
The ad has gone viral this week, viewed over half a million times on YouTube since its release on Monday.
Greenpeace has said individual Australians chipped in more than $20,000 to get the ad on Nine’s Friday night football to grab the attention of NSW Premier Barry O’Farrell, while it claimed that Channel 9 accepted payment for the ad.
“They took the money and now they’ve bottled it,” said Greenpeace campaigner Reece Turner.
“There’s something seriously wrong when TV networks are happy to show gambling, rape and pillage, but are too afraid to air an ad for recycling.”
When contact by B&T about the decision to pull the ad, Peter Wiltshire, Nine network director of sales and marketing, said: “We had no issue in taking the original booking from Greenpeace but on reviewing the content we deemed it to be offensive to our viewers and so advised the client we would not proceed with the placement on the network. We have refunded the original deposit.”
Coca-Cola will reveal what's in the Big Red Boxes tonight at Customs House in Sydney (see photo). Nova will there to broadcasted the event live.