Citibank has launched an outdoor campaign in Sydney and is coaxing consumers in with free wine.
The campaign, launched with JCDecaux Innovate and Posterscope, features six interactive touchscreens that promote the Citibank Dining Program.
A map reveals the closest participating restaurants. Passers-by can select a restaurant, view the wines on offer and submit their email address to receive a voucher for a bottle of wine.
Joe Copley, managing director of Posterscope, said: “We know that the success of interaction depends on the effort and the reward ratio. It’s been great to work with Citibank on this project. It’s not just innovation for the sake of it – there is true value for anybody who likes good wine with their food.”
Linda Duncombe, managing director of digital banking, marketing and customer experience at Citibank, added: “We are very excited to be advertising on interactive street panels for the first time. We understand the importance of digital channels in communicating with our customers and target market and the touch screen panels allow consumers to interact with our brand in a meaningful way.”
The campaign is live for two weeks, from yesterday, at Martin Place, Pitt Street Mall, Circular Quay, Chinatown and Chatswood Mall.