Big data getting too big brothery for some

Big data getting too big brothery for some

 Woolworths level of surveillance of your shopping habits is starting to creep out at least some people if today’s Heckler in the Sydney Morning Herald is anything to go by.

Voluntary heckler reporter Anne Ring has complained that while she was happy with the frequent flyer points she could earn in exchange for her shopping data, a recent email congratulating her on purchasing an impulse buy being targeted squarely at her, was simply too much 1984 for her to bear.

The full article can be read here.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]