Ben & Jerry's hits the road for charity

Ben & Jerry's hits the road for charity

Ben & Jerry’s is set to embark on a road-trip along the Eastern Seaboard to spread messages of peace, love and ice-cream for charity.

The Chunks4aChange ice-cream tour will see the ice cream brand stop at selected local charities to lend a hand. These charity days will be called “Sundae Sessions”.

Danny Clayton from Channel V will be along for the ride spreading the love and capturing the fun.

Ben & Jerry’s are calling on all their fans to go down and join one of their Sundae Sessions at their local scoop shops and lend a helping hand.

Kalli Swaik, Ben & Jerry’s ‘brand champion’ said: “The launch of the Chunks4aChange Tour is the perfect platform for Ben & Jerry’s to communicate an important social mission message for the Ben and Jerry’s brand across the country.

“It’s fantastic to have the Mindshare ESP team join the tour and bring the campaign to life by managing and executing the campaign on behalf of Ben & Jerry’s”

Details on tour dates can be found here: http://chunks4achange.benandjerry.com.au/

Credits: client Ben & Jerry's, media agency Mindshare




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]