There are 13 chances for Australia to take home metal in one of the most prestigious categories at the Cannes Lions, with Clemenger BBDO Melbourne getting three nods for beer ads.
Beer Chase for Carlton Draught, River of Blonde for Pure Blonde and Coincidence for Carlton Mid have all picked up nominations in the alcoholic beverages section.
DDB Melbourne has two in the running in non-alcoholic drinks, both for Devondale, while Dumb Ways to Die by McCann Melbourne also has two chances, while Joy Sydney also has two nominations for SBS work .
Other nominated agencies include Joy, Loud, BWM, 18 Feet & Rising, and George Patterson Y&R Melbourne.
Last year Australia landed two trophies int the category, with Publicis Mojo Sydney bagging Silver for the Hahn Super Dry 'Super In, Super Out' spot.
Beer Chase, Carlton & United Breweries, Clemenger BBDO Melbourne
River of Blonde, Carlton & United Breweries, Clemenger BBDO Melbourne
Coincidence, Carlton & United Breweries, Clemenger BBDO Melbourne
Sunshine Bubble, Murray Goulburn Co-operative (Devondale), DDB Melbourne
Manchild, Murray Goulburn Co-operative (Devondale), DDB Melbourne
Harry, SBS, Joy Sydney
Carmelina, SBS, Joy Sydney
Dumb Ways to Die, Metro Trains, McCann Melbourne (2)
Make it Possible, Animals Australia, Loud Sydney
Into the Woods, Simplot (John West), BWM
This Song Saved my Life, MTV Exit Foundation, 18 Feet & Rising
Anytime, Anywhere, Defence Force Recruiting, George Patterson Y&R Melbourne