BMF's Spanish ECD duo resign from agency

BMF's Spanish ECD duo resign from agency
B&T Magazine
By B&T Magazine



BMF's executive creative directors, Carlos Alija and Laura Sampedro (pictured), have resigned from the agency to move to London.

They will remain in their roles at the agency until January, with BMF stating it's business as usual while it seeks to replace them, with the search process already underway.

Alija and Sampedro both joined BMF from Senora Rushmore in Madrid early last year following BMF’s restructure the year before.

Alija previously worked at Y&R, McCann Erickson, Publicis and BBDO and has created global work for Coca-Cola, Renault and The International Olympic Committee. Sampedro, formerly head of planning at Senora Rushmore, has previously worked at Lowe Lintas, TBWA, Publicis and BBDO on brands including Pepsi, PlayStation, Diageo and Unilever.

New BMF CEO, Dominic Stinton, praised their contribution to the agency's output, stating:

"The body of work they have produced over the last two years is incredibly impressive, and they will be missed. We wish them all the best with their move back to Europe. Looking across the agency I am struck by the strength and depth of our talent. I am delighted to have our Creative Founder Warren Brown closely involved in the business and across the creative departments led by Sydney CD Justin Ruben and Melbourne CD Carlos Funari."

In a joint statement Alija and Sampedro commented: 

“We feel very grateful for the opportunity to work in such an exciting market. Over the last two years we've been able to contribute to the creative step-change of some of our main clients and produce some world-class ideas. What's most important is the chance we've had to work alongside many talented people, inside and out of BMF, that we now call friends. For the rest of our lives Australia won't be just another line in our CV's, but a very special place in our hearts."




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