Dig&Fish and Brand Music have collaborated to come up with what they claim will be a new Aussie anthem in time for Australia Day.
Chris’ Dips As Aussie As campaign honours the brand philosophy that company founder Chris Tassios built his business on.
It defines the strategy Chris’ will take throughout 2014, where provenance, family and multiculturalism underpin the brand and communications activity.
The new track, a remake of a 1970s commercial, was updated by Melbourne-based marketing and communications business Dig&Fish with the help of Michael Burrows from Brand Music.
Chris’ Dips Executive Director, Nick Tassios, described the catchy tune as his new anthem. “I think this song we have rewritten with our partners represents effectively what Chris’ is all about. Chris’ is a family run business dedicated to providing Australians with food that is fresh, wholesome and full of flavour. Founded by my father in 1982, we have learned great products, great staff and great suppliers lead to great things. It’s not a job – it’s a passion and something that unites us all.”
“We were delighted to see the “Celebrate Your Way” campaign from the Australia Day Council, and how it connects with our idea of what it means to be Australian.” Nick said.
Launching on Friday 24th January on the Austereo network and Melbourne talk station 3AW, the track will be used as Chris’ mantra for brand activity throughout 2014.