Athlete's Foot gets fit with #IDIDIT

Athlete's Foot gets fit with #IDIDIT

The Athlete’s Foot has created a Running Season microsite that encourages runners to share pictures and videos of their sprinting adventures on Instagram and Twitter with the #IDIDIT hashtag.

The consumer generated content is streamed to ‘The Running Seasons’ microsite homepage where a weekly winner is selected by the brand.

The site features an interactive map with details of running events around Australia and a series of ‘Fit Tips’.

The campaign was created by Frank Digital which has been working with The Athlete's Foot for six months on various digital campaigns.

Matt Barbelli, Frank Digital’s founder and creative director, said: "The Running Season campaign has been an exciting opportunity for us to collaboratively work with The Athlete's Foot to conceptualize and execute a campaign that promotes Australia's running season and encourages consumers to create and share their own content.”




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]