Archibald/Williams Golden new client

Archibald/Williams Golden new client

Archibald/Williams has had a toasty success, winning the creative account of the Golden Bakery brand which includes Golden Crumpets.

There was no incumbent but Archibald/Williams beat two other agencies to take home the creative and strategic account in a pitch.

Barry Clare, Golden marketing manager, said: “With renewed investment in the Golden brand we’re really excited to work with Archibald/Williams to help the brand grow and maintain its iconic status.”

The agency will have responsibility for Golden’s breakfast and snacking product ranges including Golden Crumpets, Golden Muffin Bites, Golden Pikelets and Golden Panckaes.

The agency’s Bram Williams added:  “Golden is an Australian classic and this is a great opportunity to spark up the latent love for the brand.”




Please login with linkedin to comment

Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]