Everyday people tested out their DJ skills in the Webling-designed campaign to promote Acer’s new Aspire P3 Ultrabook.
Launching off the brand’s global partnership with DJ Tiesto, Acer hosted a series of live events at Acer stands in Sydney retail centres in the product's launch. The events were promoted online and in-store with digital signage throughout three major Sydney shopping malls. Players preregistered online and through the Acer Facebook page in the lead up to the events.
A fast DJ game was developed that preregistered players and passersby could play to test the product and win prizes. The spectacle aimed to increase interest in the new P3 and leverage off Acer’s global partnership with DJ Tiesto.