AAMI: Rhonda still 'hot like a sunrise' for Ketut

AAMI: Rhonda still 'hot like a sunrise' for Ketut

Rhonda, Ketut and Trent Toogood’s love triangle has come to an end as AAMI reveals Rhonda’s true love in the brand’s latest TVC.

The previous instalment in the popular holiday romance between AAMI’s safe-driver Rhonda and her Balinese beau, Ketut, implied the fling had skidded to a halt.

But the love affair between the two continues in the brand’s latest spot which is due to launch this Sunday, January 12.

The Ogilvy Melbourne created spot shows Rhonda sprinting into the school hall where she finds Ketut holding her “brake-foot bling” ankle bracelet.

Ketut says he is lost without his “Kuta goddess” and snaps the bracelet on her ankle.

In the previous campaign Rhonda was shown falling into the arms of Trent Toogood before he whipped her off her feet for a dance. Ketut later ran into the empty hall and was left dateless with his bouquet of flowers.

Following the ad a whosrightforrhonda.com.au site was launched by AAMI. The site asked fans to vote for who they thought was best for Rhonda. Ketut received 88,105 likes and Mr Trent Toogood was left in not-so-good second place with 66,079 votes.

No other details regarding the new campaign have been shared but more are expected to be revealed next week.

'Drive Happily Ever After: Rhonda Decides':

http://www.youtube.com/watch?v=pqbtR7gyYeI

Rhonda appeared to have fallen for Trent Toogood in this ad below:

http://www.youtube.com/watch?v=VnJYxgTvNPI

See where Ketut and Rhonda’s love affair started:

http://www.youtube.com/watch?v=N-8SRDfEFGA

CREDITS: CLIENT: AAMI Executive Manager Marketing: Richard Riboni AGENCY:  BADJAR Ogilvy Chief Creative Officer: Steve Back Executive Creative Director: Brendon Guthrie Senior Copywriter: Lenna Boland Art Director: Jesse McCormack  Agency Producers: Lauren Free, Jennie McCartney Group Account Director: Matt Rose  Senior Account Manager: Toby Gill




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]