2c and Holt turn the camera back on the industry

2c and Holt turn the camera back on the industry
B&T Magazine
By B&T Magazine



Sydney creative agency, 2c Artist Management is launching the next stage of their brand renovation, with a new print, online and motion campaign created by Holt Designs.

Using multiple features through both print and online, the crux of the campaign is the 60 second film, a wry behind-the-lens look at how a commercial comes together.

Featuring veteran Australian film and television actor, Francis Edwards, the film is an examination of the process of making something in collaboration with a team of professionals, as seen from the viewpoint of the talent.

The film turns the camera back on the industry.

“After almost 20 years representing some of the industry’s top photographers, stylists, photographers and hair and make-up artists, 2c are repositioning themselves as a leading motion agency too,” Christopher Holt, creative director said.

“As a creative services agency, this campaign needed to serve as a showcase for 2c’s technical and creative capabilities too.

“Really, this film is a self-portrait by 2c.”

View the film here via Vimeo. It’s well worth the 60 seconds.

Credits: Client: 2c Artist Management Agency: Holt Creative Director: Christopher Holt Director: Stampede Director of Photography: Toby Dixon Production Company: 2c Artist Management Stylist: Monique Moynihan Hair & Makeup: Kelly Tapp




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]