Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying.
Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue.
In 2017, Rimmel London undertook a global research study to understand the impact of cyberbullying based on the way people look or express themselves, the results were shocking with 1 in 4 young women having been affected globally; and 1 in 3 in Australia.
The CyberSmile Foundation is a multi-award winning, anti-cyberbullying charity committed to tackling all forms of digital abuse.
With Rimmel’s support over the next three years, Cybersmile will launch “Cybersmile Assistant” a state-of-the-art AI driven tool that will recommend appropriate resources, helplines, organisations and articles localised to the user and best suited for the individuals particular problem.
The nature of AI machine learning means that Cybersmile Assistant will become more intuitive and more effective as it grows over time.
This ground-breaking tool will be launching in all English-speaking countries in 2019.