Adventure Seekers Invited To Answer The Call Of Vanuatu In New Campaign Via Engine Group

Adventure Seekers Invited To Answer The Call Of Vanuatu In New Campaign Via Engine Group
SHARE
THIS



In a new destination brand positioning for the South Pacific nation, potential travellers are being asked to leave the everyday behind and Answer the call of Vanuatu.

The work is the result of a year-long process with the Vanuatu Tourism Office that involved robust consultation and engagement with key stakeholders both in-country and in key markets.

The multi-channel launch advertising campaign is the first creative written out of the new brand strategy. It marks a significant shift in direction since the last work over a decade ago – and reflects the many changes in the tourism space in that time.

Filmed over 18 days across multiple islands in the archipelago, the campaign focuses less on things to see and do – and more on the emotional impact of life-changing moments.

Engine managing director, Tim Weger, said: “It’s a place where you can leave your comfort zone and still feel safe. This thinking helped us arrive at our core brand positioning of real, life-changing adventure.”

He added: “With tourism and tourism-related services sectors accounting for around 40 per cent of GDP, we knew we had been entrusted with a hugely significant task. Every additional tourist we attract has a direct and positive impact on the people of Vanuatu. Creating positive change is why we do what we do and we’re confident this new positioning will pique the interest of those who have never had Vanuatu on their radar.”

Creative director, Mark Smith, said: “We all have that little voice in our head urging us to live our best life. It’s particularly strong when you’re there. You can’t sit still because Vanuatu has an undercurrent that wants to drag you away on another adventure. That’s what we mean by the call of Vanuatu.”

Credits

 

Agency: Engine Group

Managing Director – Tim Weger

Creative Directors – Mark Smith & Kory McAvoy

Senior Copywriter – Mark Smith

Senior Art Director – Ross Benn

Senior Graphic Designer – Megan Le-Nguyen

Account Director – Sarah Deery

Account Executive – Mila King

Client: Vanuatu Tourism Office

Chief Executive Officer – Adela Issachar Aru

Marketing Manager – Allan Kalfabun

Technical Advisor, Communications and Marketing Industry – Megan Thompson

Manager, Communication and Digital Assets – Nick Howlett

Production Company: Taxi Film Production

Post Production: Traffic Film and Video

Director/DOP – Tristan Houghton

Photographer – Israel Rivera & Bryan Crawford

Executive Producer – Andrew Wareham

Producer – Jill McMahon

Retouching: Dek Art & Design

Retoucher – Derek Leong

Sound Design: Rosco Audio

Senior Sound Designer – Ross Batten

Please login with linkedin to comment

Engine Group vanuatu campaign

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]