Independent travel and adventure lifestyle publication We Are Explorers have this week revealed a refreshed website and brand.
The brand refresh was created by Canvas Group, who has led redesigns for Concrete Playground, Man of Many and SBS.
Creating written, video and photographic content every day, We Are Explorers reaches more than one million 24-44 year old Australians each month, featuring information and inspiration on adventure, travel and nature experiences across Australaisa.
Their goal is to make adventure accessible and refreshingly inclusive, partnering with like-minded brands to bring this to life across their site, socials and live events.
“We’ve got a very unique approach to content creation and online publishing and we wanted to be able to showcase this in the most visceral, inspiring and user friendly way imaginable” said We Are Explorers founder, Henry Brydon.
The mobile-first site has been carefully crafted to provide readers with an immersive experience, to be easily navigated and to offer integrated brand partnerships more effectively.
One of the most unique features is the new Explore map and filter function, which allows users to find a suitable adventure that matches their experience and interests within seconds.
Brydon added: “Our mission is to unleash the Explorer inside the everyday Australian, and to amplify the beauty of the natural world. With the growing need for disconnection and a necessity to protect our planet for future generations, there has never been a more important time to spend time outdoors. We hope We Are Explorers 2.0 is a useful tool to help people live more adventurously.”
