Outdoor media behemoth APN Outdoor has announced the appointment of Charlotte Valente as general manager of marketing.
Valente joins APN Outdoor with extensive experience in the industry, most recently as head of marketing at Adshel.
APN Outdoor chief operating officer Andrew Hines said: “Charlotte’s appointment to our leadership team is a truly positive win for APN Outdoor, and a great way to close the year.
“Charlotte joins us with a distinct perspective on the media and marketing landscape, and at an exciting time for the business.
Commenting on her appointment, Valente said: “I am incredibly excited to be joining APN Outdoor at such a fundamental time of change.
“I am looking forward to leading the Marketing team, working alongside James, Andrew and the rest of the APN Outdoor leadership team, to take the business to new heights and ensuring brands deepen engagement with audiences across Australia and New Zealand through APN Outdoor’s innovative suite of solutions.”
Charlotte commences her role at APN Outdoor on 19 February 2018. Her appointment comes after James Warburton was announced as the company’s new CEO in October.
It also comes after APN Outdoor’s senior marketing director, Jane King, revealed to B&T earlier this month she was joining rival Val Morgan Outdoor as its head of marketing.
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