Outdoor company Adshel, Starcom Brisbane and Suncorp Bank have partnered in a digital out-of-home activation offering consumers live tracking of Suncorp Bank’s mobile lenders.

The market first campaign, which aims to affirm Suncorp Bank as the service-oriented and genuine banking provider, operates through an Adshel created app which tracks, in real time, the location of Suncorp Bank’s mobile lenders via GPS. Consumers are then able to see when a mobile lender is within close proximity, and observe the coverage of Suncorp Bank’s mobile lender network across Sydney.

Adshel’s chief revenue officer David Roddick said: “Dynamic campaigns are a great point of difference for the out-of-home medium. By offering location updates to a broad commuter audience we’re reinforcing the citywide coverage that Suncorp’s Mobile Lenders achieve. Our Immerse team developed the tracking application in house and arguably lead their field in special builds. Clients are increasingly seeking campaigns that engage and drive immediate action, and we anticipate a growing demand for dynamic content as the market rises to meet these challenges.”

Starcom Brisbane business strategist Hamish Strahorn said: “It’s been a fluid process working with Adshel’s in-house creative production team to bring the campaign to life. Their ability to generate real time data led solutions based off a strategic idea has been seamless, resulting in a consumer experience demonstrating the coverage and ease that Suncorp Bank’s mobile lenders bring to helping you get ahead.”

Suncorp Bank brand manager Kelly Brightwell said: “This campaign allowed us to showcase the convenience and breadth of Suncorp Bank’s mobile lending network in real time. We are passionate about taking advantage of innovative media solutions and this collaborative project has helped deliver great cut-through.”

The campaign is live on digital panels across the Adshel Live Network in Sydney.

Campaign credits:

Client: Kelly Brightwell, Suncorp Bank

Media agency: Hamish Strahorn, Starcom Brisbane

Creative agency: George Patterson Y&R

Production: Adshel Immerse

Media Sales: Adshel Brisbane