Adshel & Roy Morgan Take Geolocation Targeting To New Heights

Adshel & Roy Morgan Take Geolocation Targeting To New Heights
SHARE
THIS



Adshel and Roy Morgan Research have announced a ground-breaking partnership that, for the first time, gives advertisers the ability to profile and precisely target locations not only where commuters live, but also where they work and shop.

Adshel is Roy Morgan’s foundation out-of-home partner on Helix LIVE | WORK | SHOP. The partnership will allow Adshel to provide enriched data for more precise targeting, profiling those who transit through specific locations to shop and work.

Helix is a geo-digital psychographic segmentation tool. Utilising Roy Morgan’s Helix Personas for location profiling across Adshel’s national network, together with revolutionary advancements in data science, media agencies and marketers will be able to drill down on commuter data like never before.

Adshel’s head of marketing, Charlotte Valente, said the power of the Adshel network, coupled with an explicit selection of sites against finely-honed audience profiles, will drive the value of this unique partnership, as well as effectiveness and results for advertisers.

“The ability to precisely target an audience at broadcast scale through detailed profiling and enhanced targeting at specific locations will bring advertisers even closer to their target audiences,” she said.

“Adshel has the scale and flexibility to precision target across a national network with 19,000-plus touchpoints across six metro cities, providing advertisers with the ability to identify and target consumers wherever they live, work and shop.”

Roy Morgan CEO Michele Levine said LIVE | WORK | SHOP is a breakthrough for marketers and media agencies looking for an edge.

“This great new product reflects Roy Morgan’s commitment to innovation in a transforming media market,” she said.

“Connecting the powerful geo-digital psychographic segmentation capabilities with Roy Morgan’s extensive data on how Australians work, live and shop in their day-to-day lives allows partner clients to lift the effectiveness of advertising strategies and marketing campaigns, not only to the people who live in an area, but also the attractive consumers who are frequent visitors.”

Please login with linkedin to comment

Adshel Helix LIVE | WORK | SHOP Roy Morgan Research

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine