Out-of-home giant oOh!media has announced a new executive leadership team (ELT), following its successful acquisition of Adshel.

The new ELT will drive long-term strategy for oOh! and be accountable for leading the business.

Brendon Cook, CEO of oOh!, said the new structure centred on serving all of the media company’s customers.

“The ELT brings together talented leaders who will drive the next chapter of oOh!media as a scaled major out-of-home and online company,” he said.

“They will be supported by an equally talented senior leadership team (SLT), which we are in the process of finalising. The SLT will support the ELT in the execution of oOh!’s strategy to grow the overall market whilst maintaining our market leadership.

“We are blessed to have a depth of talent who will be vital to the success of the business moving forward, although unfortunately the overlap in talented senior executives means some will not be staying in the business such as Adshel CEO Mike Tyquin, who will finish at the end of the year to pursue other opportunities.

“Mike is a talented business leader and has been a big part of the out-of-home evolution for many years, both leading Adshel and at the helm of EYE in Australia and New Zealand.

“Over the years, Mike has been instrumental in establishing Australia’s first out-of-home rail proposition, delivered the world’s first small-format digital network, and in recent times was behind Adshel’s digitisation, data and automation transition, and has been a great fellow board member of the OMA.

“Mike has been a true leader and contributor to the business during the integration of Adshel in to oOh! and I thank him for that. I can wish nothing but the best for Mike in his future endeavors.”

Tyquin (pictured above) said it had been a pleasure and privilege to have led Adshel and be part of the many things it had accomplished.

“There is no other medium that has better prospects or more opportunities than out of home,” he said.

“The next chapter of oOh! will bring even more opportunities for the business, and although the changes mean the end of the road for me, I firmly believe that the expanded oOh! is in a unique position to not just lead in Australia and New Zealand, but become a tier one media business on the global stage.”

Effective on 1 December 2018, oOh!’s ELT includes executives with a dedicated focus on key customer groups and are connected by three critical enablers of finance, people and culture, and technology.

David Scribner has been appointed as oOh!’s chief customer officer. He will be responsible for sales, marketing, data and insights, client/media operations, and content delivery.

Noel Cook has been named chief commercial and operations officer, with responsibility for road, retail, Locate, network operations, assets, commercial ops/admin, and Cactus Print.

Robbie Dery has been appointed chief commercial and product officer, with responsibility for street furniture, rail, fly, product development, bid team and mobilisation.

Neil Ackland has been chosen to become the chief content and creative officer and CEO of Junkee Media, with responsibility for Junkee, online publications and oOh!’s creative development.

Sheila Lines has been appointed chief financial officer, with responsibility for finance, legal and investor relations.

Steve Reid has been named chief people and culture officer, with responsibility for people and culture, internal comms, facilities, process excellence and integration.

Andy McQuarrie has been recruited ad oOh!’s chief technology officer, with responsibility for systems development, IT infrastructure, IT operations, cyber security, and projects.

With the recent appointment of Scribner as chief customer officer, there will be changes to oOh!’s sales and marketing function, with the role of CMO being replaced with head of marketing.

Under the new structure, Phil Eastwood will be group revenue director, while Jodie Koning will take on the head of marketing role.

“This unfortunately means that Michaela Chan and David Roddick, both of whom have proven to be great leaders and massive and highly successful contributors to the success of oOh! and Adshel respectively, will be leaving the business in the near future,” Scribner said.

“On behalf of everyone at oOh! we thank them for their commitment to the business and wish them both well in their new endeavours.”