Research company Roy Morgan and outdoor media providers Adshel have announced a new partnership that will help increase the targeting capabilities on Adshel’s out-of-home media network.
The partnership means advertisers on Adshel’s outdoor network will be able to target specific consumer audiences, using Roy Morgan’s Helix Personas.
The Helix Personas is a data integration tool that helps profile Aussie consumers so advertisers can further understand who they’re talking to.
Adshel has already coded its entire out-of-home inventory with Helix Personas, meaning media agencies and brand advertisers can figure out where the best locations for their audiences are and which creative strategies would deliver the best outcome.
Tim Martin, general manager of media at Roy Morgan Research, says: “We are delighted to be working with Adshel and be able to bring Helix Personas to Out of Home media on a grand scale. As a geo-locational segmenting tool, Helix Personas is a natural partner for Out of Home media, and we welcome Adshel into the Helix Personas ecosystem.
“This new partnership with Adshel adds to our growing list of Helix media partners that allows advertisers to develop sophisticated geo locational marketing and advertising strategies and implement them from conception through to trading.
“This underscores again the market confidence in Roy Morgan as the data partner of choice for media owners and publishers seeking the richest, broadest consumer market research in the Australian marketplace.”
David Roddick, chief revenue officer at Adshel, says: “One of Adshel’s key values is being able to offer flexible and precise targeting to our clients. By being a partner of Roy Morgan‘s Helix Personas we have the opportunity to create bespoke campaigns beyond targeting basic demographics. These insights add an entirely new dimension to our national network, encouraging advertiser strategies that offer consumers greater relevance when they’re out-of-home.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]