Japanese Cosmetic Firm Unveils Surreal Ad With Cool LGBTQI+ Twist

Japanese Cosmetic Firm Unveils Surreal Ad With Cool LGBTQI+ Twist

Japanese cosmetic firm Shiseido has unveiled its latest campaign that’s epic as it is stunning.

The three-and-a-half minute spot is called “The Party Bus” and goes from the surreal to the bizarre all while highlighting the power of make-up.

It follows a young Japanese girl who falls for what appears to be a samurai, before ending with a sweet LGBTQI twist.

The ad is part of Shiseido’s efforts to rebrand from a legacy brand and chase a younger, cooler crowd. Check it out below:

 




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